PACKAGING

LET’S DO IT TOGETHER

SUNICH – 1000 cc

VISUAL & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016 – MARKET: IRAN, IRAQ, ARMENIA

Packaging designs for Sunich in 1 liter and 200 ml bricks as well as PET bottles were developed from 2018 to 2021.The client’s brief emphasized a younger look for these packs alongside Sunich’s core and long lasting identity. After various studies and collaboration with Art Director Ata Hashemi Nejad, the selected designs were thoroughly studied and adapted for all of the SKUs. A specialized studio in Russia, known for optimal images was engaged for the photography of the fruits, resulting in the final designs seen here after a four year process.

SUNICH – PET 750 & 330 cc

VISUAL & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016 – MARKET: IRAN, IRAQ, ARMENIA

SUNICH – LEAF 200 cc 

VISUAL & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016 – MARKET: IRAN, IRAQ, ARMENIA

SUNICH – LEMONADE 330 cc

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

SUNICH – MILKY 200 & 1000 cc

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016 – MARKET: IRAN, IRAQ

SUNICH – SMOOTHIE 330 cc

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2017 – MARKET: IRAN

SUNICH – FRUITY

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – MARKET: IRAN

PARSI – FROZEN VEGETABLES

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016 – MARKET: AUSTRALIA

SHIBABA – GATEAU

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2021 – MARKET: IRAN

Gateau, a subset of the Shibaba brand, distinguishes itself with a unique identity compared to other packaging in the brand’s portfolio. Inspired by French pastries, the craft design and the use of French-related signs and minimal typography for easy brand recognition.

LUNEX – SEED

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2021 – MARKET: AUSTRALIA

Here is the packaging for Lunex, a brand sold in the Australian market, featuring a diverse product range. The brand’s designs consistently follow a specific framework and guidelines, visible in all of its packaging.

LAPAZZ – FIZZY COFFEE

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI 

HYPERSTAR – DONUT

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2017 – MARKET: IRAN 

LUNEX – BLACK TEA 

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: AUSTRALIA  

Lunex Black Tea packaging maintains the brand’s essence and incorporates Persian fonts. The heritage and authentic nature of this packaging is also explained on the side of the pack.

CALYPSO – GUM

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – MARKET: IRAN  

BLUE STAR LEAF – 200 cc

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE:2021 – MARKET: IRAQ  

The Blue Star packaging aligns with the brand’s name, using colors and the brand’s nature for export by Alifarad Company to neighboring countries.

GARDO – SANDWICH

ART DIRECTOR & VISUAL: EHSAN NAVAZI – GRAPHIC DESIGNER: MEHRDAD MOAYEDI – RELEASE:2022 – MARKET: IRAN

Gardo’s cold sandwiches’ packaging, initially ought to be simple but evolved into unique designs to stand out in the market and help brand identification for consumers.

LUNEX – JAM

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE:2020 – MARKET: AUSTRALIA

BOCKSTEIN- COFFEE DRINK

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2020 – MARKET: IRAN

BOCKSTEIN- COFFEE BISCUIT

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

BOCKSTEIN- CREAMER & CUP

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

SHIBA- JELLY GUM

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016, 23 – MARKET: IRAN

Jelly gum pack designs for the Shiba brand invoke pleasant memories, feature lively spaces. Each product has different characters and designs tailored to flavor and taste.

SHIBA- JELLY GUM

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2016, 23 – MARKET: IRAN

SHIBA & SUNICH CO BRANDING – JELLY GUM

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

The collaboration between Sunich and Shiba for these fruit-flavored jelly gums is greatly visible in the design with the fusion of the fantastic space and key elements of both brands.

SHIBA – MARSHMALLOW

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

MALIBU – 1300 cc

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – MARKET: IRAN

Malibu’s mixed fruit packaging targets the diverse youth community, combining colorful spaces with a dark background and brand name symbols, evoking a sense of enjoyment. This is still a design sample, and the final version may differ.

SUNGOL – ALL PRODUCTS

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI -MARKET: IRAN

LUNEX – DISTILLED WATERS

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI -RELEASE: 2022 – MARKET: AUSTRALIA

Here is the packaging for Lunex, a brand sold in the Australian market, featuring a diverse product range. The brand’s designs consistently follow a specific framework and guidelines, visible in all of its packaging.

VULCAN – PROTEIN POWDER

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI

LUNEX – SYROP

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2022 – MARKET: AUSTRALIA

SOULAN – ALL PRODUCTS

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

Soulan is a family brand from the North of Iran with a wide range of products. The designs are unified for all its products, reflecting a cohesive identity across the family’s basket.

SOULAN – ALL PRODUCTS

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI – RELEASE: 2023 – MARKET: IRAN

PERSIS – FIZZY DRINK

ART DIRECTOR & GRAPHIC DESIGNER: EHSAN NAVAZI